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Advertising Quotations

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett

A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper.
Thomas Dooley

A magazine is simply a device to induce people to read advertising.
James Collins

A viewer who skips the advertising is the moral equivalent of a shoplifter.
Nicholas Johnson

Advertising - a judicious mixture of flattery and threats.
Northrop Frye

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
Daniel Starch

Advertising degrades the people it appeals to; it deprives them of their will to choose.
Carrie P. Snow

Advertising doesn't create a product advantage. It can only convey it.
William Bernbach

Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael Schudson

Advertising has done more to cause the social unrest of the 20th century than any other single factor.
Clare Boothe Luce

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
F. Scott Fitzgerald

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis

Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach

Advertising is legalized lying.
H. G. Wells

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Morris Hite

Advertising is speech. It's regulated because it's often effective speech.
Jef I. Richards

Advertising is the 'wonder' in Wonder Bread.
Jef I. Richards

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Leo Burnett

Advertising is the art of convincing people to spend money they don't have for something they don't need.
Will Rogers

Advertising is the art of making whole lies out of half truths.
Edgar A. Shoaff

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Dick Wolf

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
William Allen White

Advertising is the greatest art form of the 20th century.
Marshall McLuhan

Advertising is the life of trade.
Calvin Coolidge

Advertising is the modern substitute for argument; its function is to make the worse appear the better.
George Santayana

Advertising is the principal reason why the business man has come to inherit the earth.
James Randolph Adams

Advertising is the rattling of a stick inside a swill bucket.
George Orwell

Advertising is the very essence of democracy.
Anton Chekhov

Advertising is totally unnecessary. Unless you hope to make money.
Jef I. Richards

Advertising is what you do when you can't go see somebody. That's all it is.
Fairfax Cone

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Rosser Reeves

Advertising men and politicians are dangerous if they are separated. Together they are diabolical.
Phillip Adams

Advertising moves people toward goods; merchandising moves goods toward people.
Morris Hite

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Jay Chiat

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett

Advertising treats all products with the reverence and the seriousness due to sacraments.
Thomas Merton

Advertising was fairly simple work, and I really just wanted a job where I could sit and write every day and not get fired for it like I had at other jobs, but it was fun.
John Hughes

Advertising: the science of arresting the human intelligence long enough to get money from it.
Stephen Leacock

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael Schudson

An advertising agency is 85 percent confusion and 15 percent commission.
Fred Allen

An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems.
Leon Kass

And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right - they were just wrong in time.
Chris Anderson

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John Wanamaker

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo Burnett

As advertising blather becomes the nation's normal idiom, language becomes printed noise.
George Will

As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.
Robert McChesney

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?
Charles Edwards

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Jay Chiat

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.
Jim Cantalupo

Censorship is advertising paid by the government.
Federico Fellini

Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception.
Kenneth Koch

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
Raymond Chandler

Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Jef I. Richards

Creativity is an advertising agency's most valuable asset, because it is the rarest.
Jef I. Richards

Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes.
John Dos Passos

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.
Mason Cooley

Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities.
Liberty Hyde Bailey

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.
Jean Baudrillard

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
James Randolph Adams

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
John Wanamaker

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.
Malcolm Muggeridge

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett

I became an art major, took every art class my school had to offer. In college, I majored in Advertising Art and Design.
Len Wein

I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.
Jeff Koons

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.
John O'Toole

I can not think of any circumstances in which advertising would not be an evil.
Arnold J. Toynbee

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
Jay Chiat

I didn't think that a career in theater was very realistic so I thought the only thing I could make money doing and still be somewhat artistic was, god help me, advertising.
Liev Schreiber

I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.
Will McDonough

I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.
Carl Sandburg

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Leo Burnett

I honestly believe that advertising is the most fun you can have with your clothes on.
Jerry Della Femina

I know half the money I spend on advertising is wasted, but I can never find out which half.
John Wanamaker

I long for the day when advertising will become a business for a grown man.
Howard Luck Gossage

I promised to have no partisan affiliation and no subsidy except advertising.
Benjamin Henry Day

I saw a subliminal advertising executive, but only for a second.
Steven Wright

I walked out with 14 advertising projects.
Peter Max

I warn you against believing that advertising is a science.
William Bernbach

I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it.
Augusten Burroughs

I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique.
Elia Kazan

I went out to some advertising agencies and asked if I could do anything.
Renny Harlin

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I. Richards

I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience.
Augusten Burroughs

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.
Julie Christie

16 Queen Elizabeth Blvd.,

Etobicoke, Ontario

M8Z 1L8

(416) 236-9255